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Miami Soccer Team and VIP Store
Miami, Florida
Miami, Florida
9,000 USF
9,000 USF
Lead Designer
Lead Designer
The mission of Miami Soccer Team store is to create a retail experience worthy of futbol’s boldest club; an environment that combines the electricity and excitement of the arena with the precision and innovation of the lab.
The arena is a tribute to greatness in real time, where culture and legacy collide on a living stage. The lab is a high performance space where technology, movement, and adaptability define the future of fandom.
Miami Soccer Team Store is where innovation, culture, and club pride collide. Gensler designed to move and flex with rhythm of the game, the drop of new merch, and energy of the fans.
Immersive. Evolving. Iconic.
For the fans who lead, not follow.
